MFCP Partnership with Sandler Training from The Ruby Group

At MFCP, we’re dedicated to constant improvement—across our products, services, and people. To continue elevating how we serve our customers, we’ve partnered with The Ruby Group, a Sandler Training center that specializes in developing high-performing sales organizations.

Why Sandler and The Ruby Group

The Ruby Group delivers customized sales and leadership training built on the Sandler Selling System, a proven methodology refined over 50 years and used by more than 50,000 businesses worldwide. Their approach emphasizes the “BAT” model—Behavior, Attitude, and Technique—to create lasting change, not just quick wins.

With a team of experienced coaches and a blend of online, on-site, and ongoing reinforcement programs, The Ruby Group helps organizations like MFCP turn potential into measurable performance.

Aligning with MFCP’s Vision

MFCP’s strength lies in technical expertise and a commitment to solving complex motion and flow challenges. From hydraulics and pneumatics to advanced systems integration, our success depends on understanding customer needs and delivering complete solutions.

The Sandler system complements that mission perfectly. It equips our teams to lead more consultative conversations, identify opportunities for greater efficiency, and ensure our customers receive consistent, value-based experiences at every interaction.

Building a Culture of Growth

This partnership isn’t about one training event; it’s about embedding a process-driven, customer-centered sales culture throughout MFCP. The Ruby Group’s long-term coaching and reinforcement model supports our distributed branch network, ensuring that sales teams across all locations apply the same best practices.

By investing in our people, MFCP continues to strengthen its ability to serve customers with expertise, responsiveness, and reliability—every time.

“Partnering with The Ruby Group is a strategic move to elevate our sales culture and empower our teams with the tools they need to succeed. Sandler’s methodology aligns perfectly with our customer-first mindset and technical approach. It’s not just training- it’s transformation.”
— Ryan Rasmussen, EVP of Sales and Branch Operations